Rebranding a logistics leader for its next chapter
A new brand platform, identity system and website that repositioned a 20-year-old freight company as a modern, technology-led logistics partner.
- Client
- Nordlys Logistics
- Industry
- Logistics
- Services
- Branding, Web
- Timeline
- 10 weeks
- Year
- 2026
- Location
- Sweden
- 3×
- Inbound enterprise enquiries
- 140+
- Brand templates in use
- 4 weeks
- Fleet rollout completed
The challenge
Nordlys had grown from a regional carrier into an international logistics provider, but its brand still looked like a local trucking company. Sales teams created their own materials and the website failed to reflect the company's scale.
Our solution
We led positioning workshops with leadership and customers, then created a bold identity inspired by northern light and movement: a dynamic logo system, confident typography, a data-driven illustration style and practical templates for sales and operations.
- Brand platform and messaging
- Logo system and motion principles
- Fleet, uniform and signage applications
- Corporate website and sales templates
Inside the project
New corporate website 
Identity applications
Built with
- Figma
- Next.js
- Adobe Creative Cloud
“Our rebrand gave a 20-year-old company the confidence of a market leader. The guidelines are so practical that our sales team now creates on-brand proposals without asking design for help.”
Sofia Lindqvist
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