
Meridia LearningEducation6 months
Lowered cost per qualified lead by 41% while tripling enrolments from paid media
Fixing attribution, rebuilding landing pages and automating lead nurture turned paid acquisition into Meridia's most predictable growth channel.
- Cost per qualified lead
- -41%
- Return on ad spend
- +183%
- Lead-to-enrolment rate
- +7 pts
