A growth engine that cut cost per lead by 41%
Full-funnel acquisition for an online education provider: tracking, landing pages, paid media and nurture automation connected to enrolment revenue.
- Client
- Meridia Learning
- Industry
- Education
- Services
- Marketing
- Timeline
- Ongoing since 2025
- Year
- 2026
- Location
- Canada
- -41%
- Cost per qualified lead
- 3.4×
- Return on ad spend
- +210%
- Organic traffic
The challenge
Meridia was spending heavily on paid social and search without reliable attribution. Leads were cheap on paper but rarely enrolled, and the sales team couldn't prioritise follow-up.
Our solution
We rebuilt measurement first — server-side tracking, CRM integration and offline conversion uploads — so campaigns optimised for enrolments instead of form fills. New course landing pages, a creative testing framework and automated nurture sequences followed.
- Enrolment-based bidding on Google and Meta
- Program landing pages built for testing
- AI lead scoring and instant routing
- Automated email and WhatsApp nurture
Inside the project
Course landing page 
Pipeline attribution dashboard
Built with
- Meta Ads
- Google Ads
- Google Analytics 4
- HubSpot
“For the first time we can see exactly which campaigns create enrolments, not just clicks. Cost per lead dropped quickly, and the weekly experiments keep compounding.”
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